AVON KETTNER

A new digital identity.
SECTORS

Public Figure

KNOW–HOW

Branding
Website

DELIVERABLES

Conceptual Design
UX UI Design
Web Development

New digital identity for the passionate
presenter and master of ceremonies
Avon Kettner


INTRO & OBJECTIVES

A new digital identity and client base

The old website did not generate leads and existing material was qualitatively insufficient. A firm positioning and a professional website designed to the latest standards should convey high value to attract more valuable clients.

SITUATION & CHALLENGE

Make a great first impression

A presenter gives a personal touch to a brand and has its image in his hands – the success of an event lies solely on a single person. Trust in the presenter’s abilities and the fit with the brand values are therefore crucial.

DELIVERABLES

An ultra-personalized approach to gain trust

What could be better than highlighting the personality traits, professional attitude, and behavior of a speaker? We found a solution in reflecting on these points by uncovering and authentically revealing his passion and dedication.

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Process & Insight

Maximal efficiency approach

At WhizzByte we work very closely with our customers to achieve the best possible results in terms of cost and time. To ensure this we work by milestones. Every single step is discussed beforehand and only implemented after approval. The order is defined in such a way that only progress results. This approach has proven to be very successful because our customers always know what they get – without surprises. As a result, revision loops are reduced to a minimum.

1. BRAND INTERVIEW

Asking questions to get to know to the business and brand. To get super clear about what do and why.

2. MARKET RESEARCH & STRATEGY

Keyword research and competitor analysis using market-leading SEO tools considering the two target languages and keyword difficulty. To get a realistic understanding about what needs to be done to rank high and as a baseline for strategy options // what strategies make sense.

3. POSITIONING

Keyword-Recherche und Wettbewerber Analyse unter Verwendung markführender SEO Tools und Berücksichtigung der beiden Zielsprachen.

4. MARKET RESEARCH & STRATEGY

Keyword-Recherche und Wettbewerber Analyse unter Verwendung markführender SEO Tools und Berücksichtigung der beiden Zielsprachen.

DELIVERABLES & HIGHLIGHTS

Mobile-first is the new black

In 2021 only the mobile version will be used as ranking factor – no desktop. As we listen to what the future whispers, we have focused on mobile design from the very beginning.

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Inspire trust and convey personality

Brands want a confident and inspiring presenter. Beyond compelling writing, we made use of the strong psychological effect of colors to convey these qualities. Pastel blue was not only matching with the client’s personality, but it also has a calming and positive effect – exactly what the audience needs to follow.

Storytelling on the website – Data handy on a sheet

Storytelling on the website is the best practice to build up connections. But when managers sit around the table to decide who will represent their brand, a printable format is the way to go.

Quality over Quantity

From the jungle of circulating videos with strong variations in quality, we selected the best moments, aligned them, and gave them a clear and target group-oriented structure to achieve more with less.

Results.

Analytics Overview
SEO PageSpeed SCORES
SEO SITE AUDIT SCORES

WhizzByte, you are the team I didn’t know I needed. I was amazed at your ability to turn my ideas and vision into reality. It’s been a pleasure working with you.

Avon Kettner

Actor, Model & Presenter


You think we can help your business now?

If you are still unsure about our capabilities and need more convincing, explore other awesome projects we’ve done.