For a webshop to attract the visitor’s attention, the main focus should be placed on the product features. To do this, we highlighted the qualities of the products and eliminated potential doubts by taking into account the relevant purchase criteria obtained from market research and customer interviews.
The purchase decision is closely linked to the customer’s feelings. As sustainability is an issue addressed in our client’s business model, we ensured it is highlighted on Brennholz Rühl website, thus attracting visitors concerned with buying sustainably sourced products. Additionally, we put forward the origin story of Brennholz Rühl and its deeply rooted family values to ensure connection with potential customers.
To make online shopping more attractive, we also added a 5% discount automatically to the shopping cart of newly registered customers when they place their first order.
In addition, we have anticipated potential questions new and existing customers might have and designed an intuitive and informative FAQ section.